AACSRE Participates in TCR Conference

A team of six researchers participated in the Transformation Through Policy: Signage and Communities workshop, co-chaired by Aparna Sundar and Charles R. Taylor. Other participants were Chris Auffrey, Steve Kopp, Hannah Marriott and Franklin Velasco. This interactive and dialogical session benefited from the cross-functional expertise across the group, all of whom shared an interest in conducting research on signage related issues.

Preconference activities included gathering literature on the core themes identified on the topic. In the group’s initial workshop session, insights gathered in the preconference phase were organized, categorized and synthesized. In the second session, smaller teams were used to develop a conceptual framework for the transformation of communities through policy formulated around signage. In the workshop’s final session, the conceptual framework was refined and an action plan for the project was developed. The post-conference activities of the group are to prepare and submit a paper for publication in the Journal of Public Policy and Marketing.