Daniel Villanova (University of Arkansas), 2024-2025 & 2025-2026

Daniel Villanova is an Assistant Professor of Marketing in the Sam M. Walton College of Business at the University of Arkansas. His research focuses primarily on consumer responses to numerical information with applications to financial decision-making (e.g., debt origination and repayment) and framing product attribute information (e.g., pricing). He also studies how individuals' identities shape their interactions with products and their behaviors on social media. Focus: Multiple Unit Offers and Rate Calculations - the framing of price information on in-store signage.

Christian Arroyo (University of South Florida), 2024-2025 & 2025-2026

Christian Arroyo is a fourth-year Ph.D. candidate in Marketing at the University of South Florida. He holds a bachelor's degree in Business Administration and an MSc in Management from Universidad Icesi, Colombia. His research employs experimental methods, field studies, and unstructured data analysis to explore how sensory aspects in retail and communications (which includes both in-store and online signage) influence consumers' attitudes and behaviors. Particularly, his research interest is how sensory cues can contribute to consumer well-being by guiding them toward healthier and more satisfying choices. Focus: Psychological distance aspects of sensory imagery used in signage.

Cony Ho (Florida Atlantic University), 2024-2025 & 2025-2026

Cony M. Ho is an Assistant Professor of Marketing at Florida Atlantic University. His research explores political marketing, prosocial behavior, branding strategy, and digital marketing. Dr. Ho has published in leading journals such as the Journal of Applied Psychology, Journal of Business Research, Psychology & Marketing, and European Journal of Marketing. His work addresses timely topics including charitable giving, consumer risk-taking, and the influence of diversity on consumption. Focus: Designing Inclusive and Impactful Signs: Exploring the Power of Physical Signage to Shape Perception and Promote Healthy Behavior.

Barbara Duffek (Georgia State University), 2025-2026

Barbara Duffek is an Assistant Professor of Marketing at Georgia State University, J. Mack Robinson College of Business. Barbara holds a PhD from Imperial College London. In her research, she explores the cooperation between different stakeholders in influencer marketing, with the goal of better understanding how influencers can be effectively leveraged. She also explores the use of AI in consumer behavior, including how it impacts pro-social behavior, interaction with influencers and virtual influencers and the metaverse. Barbara's research has been published at leading marketing journals, including the Journal of Marketing, the Journal of International Marketing, and AMS Review. Focus: The Power of Scent-Salient Digital Signage in Virtual Influencer Marketing.

Archana Mannem (University of Delaware), 2025-2026

Archana Mannem received her PhD from Wayne State University and is currently an Assistant Professor of Marketing at the University of Delaware. Her research focuses on marketing’s role in eliciting responsible consumption choices that benefit both the consumer and the society. Archana’s projects explore message-framing techniques to enhance product perceptions of pro-environmental products and safety perceptions of dietary supplements. She is also studying consumer behavior in the circular economy, and fund-raising strategies for charitable organizations. Focus: Carbon Labels as a Signage Strategy to Guide Pro-Environmental Choices.

Hyoseok Kim (Southern Connecticut State University), 2025-2026

Hyoseok Kim is an Assistant Professor of Marketing at Southern Connecticut State University. His research explores how social norms and moral principles influence decision-making in political and financial contexts. He also examines the impact of goal-framed narratives on consumer behavior, emphasizing how narrative structures drive deeper consumer engagement. His work aims to uncover the psychological drivers behind everyday choices and broader societal attitudes. Focus: Signage Effectiveness: The Role of Psychological Readiness in Shaping Consumer Responses.

Severino Alfonso (Thomas Jefferson University), 2025-2026

Severino Alfonso is an Assistant Professor at the College of Architecture and the Built Environment, Thomas Jefferson University, and co-director of the Synesthetic Research and Design Lab. His work engages advocacy communities and industry experts to explore inclusive, perceptual experiences of space. His creative work has been exhibited internationally, including the ECC Venice Biennale, Trajan Markets Museum, and IE Creativity Center. He is currently an artist-in-residence with the S+T+ARTS ReSilence and VOICE Horizon Programs. Severino holds an MSAAD from Columbia University and two MS degrees from ETSAMadrid. He is a SMARTlab Practice-Based Ph.D. candidate at TJU, researching interactive art and therapeutic environments for Autistic adolescents. Focus: NeuroSignage: Centering Neurodivergent Lived Experiences in Urban Wayfinding, Navigation, and Sensory Experience.

Loukia Tsafoulia (Thomas Jefferson University), 2025-2026

Loukia Tsafoulia is an Assistant Professor of Architecture at Thomas Jefferson University and co-director of the Synesthetic Research and Design Lab. Her work bridges inclusive design, interactive art, and health sciences, and has been exhibited in international venues including the Trajan Markets Museum, ECC Venice Biennale, and ICFF New York. She is an artist-in-residence at the S+T+ARTS ReSilence Program and a research fellow at the Jefferson Institute of Smart & Healthy Cities. Loukia co-organizes the “Neurodiversity and the Built Environment” symposia, and her scholarly work includes the book publications Transient Spaces (2019) and KatOikia, Housing Explorations at the Intersection of Pedagogy and Practice (2024). Focus: NeuroSignage: Centering Neurodivergent Lived Experiences in Urban Wayfinding, Navigation, and Sensory Experience.

Jiaqi Cao (University of Georgia), 2025-2026

Jiaqi Cao is a second-year Ph.D. student in Marketing at the University of Georgia. She holds a Bachelor's degree in Management and a Master's degree in Marketing. Her research focuses primarily on retail communications and numerical cognition. Focus: Signage Framing Effects: How Source-Specific Discount Framing Influences Promotional Effectiveness.