Archana Mannem (University of Delaware), 2025-2026 & 2026-2027

Archana Mannem received her PhD from Wayne State University and is currently an Assistant Professor of Marketing at the University of Delaware. Her research focuses on marketing’s role in eliciting responsible consumption choices that benefit both the consumer and the society. Archana’s projects explore message-framing techniques to enhance product perceptions of pro-environmental products and safety perceptions of dietary supplements. She is also studying consumer behavior in the circular economy, and fund-raising strategies for charitable organizations. Focus: Carbon Labels as a Signage Strategy to Guide Pro-Environmental Choices.

Hyoseok Kim (Southern Connecticut State University), 2025-2026 & 2026-2027

Hyoseok Kim is an Assistant Professor of Marketing at Southern Connecticut State University. His research explores how social norms and moral principles influence decision-making in political and financial contexts. He also examines the impact of goal-framed narratives on consumer behavior, emphasizing how narrative structures drive deeper consumer engagement. His work aims to uncover the psychological drivers behind everyday choices and broader societal attitudes. Focus: Signage Effectiveness: The Role of Psychological Readiness in Shaping Consumer Responses.

Asma Mehan (Texas Tech), 2026-2027

Asma Mehan is an Assistant Professor at the Huckabee College of Architecture, Texas Tech University, USA, and Director of the Architectural Humanities and Urbanism Lab (AHU_Lab). She is also Editor-in-Chief of plaNext: Next Generation Planning. She is the author of four books, including Kuala Lumpur: Community, Infrastructure, and Urban Inclusivity (Routledge, 2020), Tehran: From Sacred to Radical (Routledge, 2022), The Affective Agency of Public Space (De Gruyter Brill, 2024), and Decolonizing Industrial Heritage (Edward Elgar, 2026). Focus: bridges architectural humanities, critical urban studies, industrial heritage, adaptive reuse, public space, climate resilience, and spatial justice.

Brandon Christensen (University of Arkansas), 2026-2027

Brandon Christensen is a behavioral researcher and assistant professor of marketing at the University of Arkansas. His work has been published in the Journal of Marketing Research. Focus: Signaling behaviors and the effects of status & the detrimental effects of discrimination in the marketplace as well as lay economic.

Eda Ozturk (University of Cincinnati), 2026-2027

Eda Ozturk is a fifth-year Ph.D. student in Marketing at the University of Cincinnati. Her research examines the role of time in consumer behavior, including consumers’ experiences of time spent in consumption activities (e.g., binge-watching), interpretations of time-based marketplace cues (e.g., recent year-of-origin displays), and responses to temporal features of products, brands, and communications (e.g., slow production). Her work uses experimental methods to understand how consumption experiences and marketplace communications influence consumer perceptions, decisions, and well-being. Focus: Recent year-of-origin displays in business signage and consumer responses to time-based marketplace cues.

Michael Burrage II (Florida State University), 2026-2027

Michael Burrage II is a doctoral candidate in the Rockwood School of Marketing at Florida State University’s Wertheim College of Business. He has presented at the American Marketing Association and Frontiers in Service and has been invited to speak at Boston College and American University. Burrage has received the McKnight Doctoral Fellowship and other research honors and serves as Secretary of the PhD Project Marketing Student Doctoral Association. Focus: How sociolinguistic communication signals shape consumer perception, persuasion, compliance, and marketplace outcomes across service and digital contexts. His work spans retail service environments, virtual influencers, and social campaign advertising.

Nolan Havig (Cerro Coso College), 2026-2027

Nolan Havig is an Adjunct Instructor of UX/UI and Graphic Design at Cerro Coso College and a Mentor in the Graphic Design Program at California State University, Long Beach. He serves as the Marketing Director of AIGA Los Angeles and President of Ad 2 SoCal, American Advertising Federation. A practicing Multimedia Art Director, his award-winning work includes campaigns recognized at both the regional and national levels. Focus: Bridging professional design practice and scholarship, with two manuscripts currently under peer review in design research journals.

Renée Walker (Thomas Jefferson University), 2026-2027

Renée Walker is an Associate Professor of Visual Communication Design at Thomas Jefferson University's College of Architecture, Design, and Engineering. Her research sits at the intersection of experiential graphic design, inclusive design, and neuroaesthetics, with a focus on how multisensory data translation can make environmental information more legible and emotionally resonant in public space. Her recent projects, Seeing Bird Songs and Energy Bodies, have been exhibited publicly and inform her ongoing scholarship. Focus: Investigating responsive, multisensory smart signage systems that translate real-time ecological and environmental data into inclusive urban communication experiences.

Seojoo Han (University of Florida), 2026-2027

Seojoo Han is an assistant professor at the University of Florida’s School of Art and Art History and currently serves as a Director of Graduate Studies in design. He participated in two US Environmental Protection Agency-funded community visioning projects as a key contributor for Joplin, MO (2022) and Arkansas City, KS (2021). Focus: Exploring the potential of communication design and its historical and ongoing role in social and cultural processes across various domains, including language, the built environment, and visual culture.

Siddhartha Kushwaha (Southeast Missouri State Univeristy), 2026-2027

Siddhartha Kushwaha is an Assistant Professor of Marketing at Southeast Missouri State University, holding a PhD in Marketing from the University of Memphis. His research examines consumers' lay beliefs—such as existential insecurities and perceptions of artificial intelligence—and how these shape consumption choices and well-being. He also explores packaging and signage design in retail and drive-through settings, and how consumer heterogeneity in product usage and return behavior informs reverse supply chain planning under environmental regulations. Focus: Studying the role of position signage in drive-through retailing and its effect on consumer attitude and behavior.

Yuanyuan (Gina) Cui (Coastal Carolina University), 2026-2027

Yuanyuan (Gina) Cui is an Assistant Professor of Marketing at Coastal Carolina University. Her research explores consumer psychology with a focus on moral and ethical consumer decision making, sustainability messaging, and AI-driven consumer behavior. Her work has been published in leading journals including the International Journal of Research in Marketing, Journal of Business Ethics, European Journal of Marketing, Journal of Business Research, Psychology & Marketing, among others, and featured in Harvard Business Review, The Conversation, and NPR. She serves as Associate Editor at the Australasian Marketing Journal and co-edits a Business Horizons special issue on "The Agentic Economy." Focus: How social media moral appeals translate to on-premise signage effectiveness.