Emerging Fellows

Commitment to Thought-Leadership

In an effort to fuel the next generation of thought-leaders in signage, AACSRE has developed a program to reward and support those who are researching innovative thinking in signage. Our mission is to support researchers from public and private universities in the United States from diverse disciplines who have demonstrated promise and success in conducting research related to the societal benefits of on-premise signs.


Join us in celebrating our continued & newest Emerging Fellows:

  • Ruomeng "Ru" Wu

  • Jennifer Hong

  • Riley Krotz

Emerging Fellows

Class of 2020

Ruomeng "Ru" Wu

2019 Continuing Emerging Fellow Recipient

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  • Disfluent Fonts in billboards and advertisements 

  • Consumer inference based on signages and graphic designs

  • How contrast colors on signage influence consumers’ perceptions of disfluency and their decisions

Jennifer Hong

2020 Emerging Fellow

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  • The effect of location of branded on-premise signages on consumers’ judgments (less crowded vs. highly crowded location)

  • Passion for understanding contextual and motivational factors that influence various consumer judgments.

Riley Krotz

2020 Emerging Fellow

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  • Pilot study for how on-premise signs and messaging can increase prosocial behavior, blood donations, and ultimately benefit society by saving lives