Christian Arroyo (University of South Florida), 2024

Christian Arroyo is a fourth-year Ph.D. candidate in Marketing at the University of South Florida. He holds a bachelor's degree in Business Administration and an MSc in Management from Universidad Icesi, Colombia. Focus: How sensory cues in retail communications with both online & in-store signage can contribute to consumer well-being by guiding them toward healthier and more satisfying choices.

Della Clark (Illinois State University), 2023 - 2024

Della Clark brings over 13 years of relevant corporate experience within multiple facets of marketing and advertising to her academic endeavors. Her research interests lie within consumer behavior, advertising, and haptics. Focus: Effects & social implications of varying skin tone advertising imagery within both online & in-store signage.

Nicole Davis (University of Kentucky), 2024

Nicole Davis obtained her PhD in Marketing from the University of Georgia and is currently an Assistant Professor of Marketing at the University of Kentucky. Her research focuses primarily on representation of race, gender, and identity in the consumer marketplace and how this representation influences consumer behavior and perception. Dr. Davis' research can be found in leading marketing journals, such as the Journal of Consumer Research and Journal of the Association for Consumer Research. Focus: How Collaborative Marketing can Reduce Stigma and Improve Consumer Uptake of Public Health

Cony Ho (Northern Arizona University), 2024

Cony Ming Shen Ho is an Assistant Professor of Marketing at Northern Arizona University's W. A. Franke College of Business. His research focuses on political marketing, prosocial behaviors, and branding strategies. He has published extensively in top journals like Psychology & Marketing and Journal of Applied Psychology. Cony’s recent work explores the impact of weather events on FMCG consumption and the effects of candidate positioning on political donations. His innovative approach includes studying the influence of signage on donation behaviors, utilizing experimental and field studies to uncover insights that enhance fundraising strategies. Focus: Emotional Resonance in Signage: Enhancing Charitable Donations through Design

Hyunhwan "Aiden" Lee (Colorado State University), 2023 - 2024

Hyunhwan "Aiden" Lee is an Assistant Professor of Marketing at California State University, Long Beach, known for his extensive research in modern brand management and innovative content marketing. His work employs advanced methodologies such as machine learning, natural language processing, video processing, geo-spatial analysis, big data analysis, and stochastic models. He specializes in measuring brand associations across geographic locations, utilizing text mining to interpret customer feedback, and employing deep learning techniques to extract insights from multimedia content in commercials. This multifaceted approach allows Aiden to continually contribute valuable insights to understanding brand management and advertising strategies' efficacy. Focus: Consumer response to carbon emissions communicated via restaurant signage

Lindsey May (University of Maryland), 2024

Lindsey May is Associate Dean of Academic Affairs & Strategic Initiatives, Director of the Kibel Gallery, and an Associate Clinical Professor at the University of Maryland’s School of Architecture Planning and Preservation. She is also the principal of Studio Mayd, an architecture practice based in Washington, DC. Lindsey has been awarded the 2021 Architecture League Prize, 2020 AIADC Architect + Educator Award, and 2020 Dean's Award from the University of Maryland School of Architecture, Planning and Preservation. Lindsey received her Masters of Architecture from Princeton University and her Bachelor of Science in Architecture from the University of Michigan. Focus: Investigate the role of signage and wayfinding in gallery spaces and exhibition contexts.

Dan Vlahos (Merrimack College/Bentley University), 2024

Dan Vlahos is a Boston-based design leader, educator, and researcher. Vlahos is currently a Senior Lecturer at Bentley University and is President of AIGA Boston. Vlahos’ interdisciplinary design work has been recognized by the AIGA, the One Club, Print, How, and the Interactive Media Council. Vlahos’ clients include Harvard University, Duke University, Educators for Social Responsibility, and the Industrial History Center. Vlahos’ research explores empowerment, complexity, dynamic media, sustainability, and creative learning. In 2021, Vlahos entered into the Design Incubation program as a Writing Fellow, and in 2023, he became the first AIGA Design Leader (DL) in New England. Focus: Explores the use and effect of large-format nature-based photography using lenticular printing technology in public spaces.

Daniel Villanova (University of Arkansas), 2024

Daniel Villanova is an Assistant Professor of Marketing in the Sam M. Walton College of Business at the University of Arkansas. His research focuses primarily on consumer responses to numerical information with applications to financial decision-making (e.g., debt origination and repayment) and framing product attribute information (e.g., pricing). He also studies how individuals' identities shape their interactions with products and their behaviors on social media. Focus: Studying the framing of price information on in-store signage with Multiple Unit Offers and Rate Calculations.