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AN INVITATION TO PUBLISH –SPECIAL ISSUE | What's Your Sign? Retail Architecture and the History

Interdisciplinary Journal of Signage and Wayfinding


What's Your Sign? Retail Architecture and the History of Signage

For as long as goods have been bought and sold, shopkeepers and traders have visually communicated their wares through signs. This special issues of the Interdisciplinary Journal of Signage and Wayfinding explores the evolution of signage from the shutter paintings of ancient Pompeii to the wooden trade signs hanging along Medieval English streets to the neon of twentieth-century American roadside signs. How have symbols of selling shifted over the centuries? How do retail signs reflect or reject broader visual cultures? What technological shifts have precipitated the most dramatic design departures?

Papers may examine the iconography, typography, and materiality of retail signs as well as the cultural, financial, and geo-political forces that shaped storefront signs in the past. Papers may also address the future of retail signage in an increasingly digital and global economy.

This issue will be curated by Special Issue Editor Vero Rose Smith, Assistant Curator for Legacies for Iowa Collections-Sharing Project at the University of Iowa Museum of Art. Articles must be uploaded at on or before April 1, 2018. This issue will be published on June 30, 2018.

Articles from all disciplines will be considered for publication. Authors will be expected to utilize the writing and citation conventions appropriate for publication in their discipline. This journal will also print reproductions of important scholarly articles to the extent that the author may obtain permission for the same. The journal contains both academic articles and reports prepared by practitioners. The content of each will be subject to double blind peer review. The editor will assign articles received to academics and/or practitioners in the related field of study. These reviewers will include, among others, the members of the Academic Advisory Council for Sign Education and Research. Please submit questions to Journal Editor Dawn Jourdan: You are also welcome to call for additional information: 816-739-4416.

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