Aparna Sundar, Ph.D. is the Visiting Professor at University of Washington (Bothell) and Rowe School of Business at Dalhousie University. She has extensive industry experience in market research and design. Aparna was a consultant at IPSOS where she conducted consumer research and in-store intercepts to understand shopper behavior and brand perceptions. She translated primary and secondary data into actionable recommendations linking objectives to strategy. Her research focused on in-store design, graphics and the effects of color on branding. She worked with clients such as P&G, Target, Wal-Mart, Hershey’s, Kellogg, PepsiCo and Unfi.
As a designer, Aparna worked in retail, translating concepts to design for clients such as Dick’s Sporting Goods, J C Penny, Macy’s, AT&T, Starbucks, Seattle's Best Coffee and Michaels. Aparna earned her Ph.D. from the University of Cincinnati (Lindner College of Business and College of Design Art Architecture and Planning).