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Dr. James J. Kellaris

James S. Womack/Gemini Professor

Dr. James J. Kellaris is the James S. Womack/Gemini Corporation Professor of Signage and Visual Marketing at the University of Cincinnati, Carl H. Lindner College of Business (LCB). James joined the LCB faculty in 1989. He holds a PhD degree in marketing from the J. Mack Robinson College of Business at Georgia State University. Additionally, he holds MS (marketing research) and AB (French literature and musical composition) degrees. James teaches marketing ethics and buyer behavior in LCB’s MS and MBA programs. He has taught as a visiting professor at the Ecole Supérieure de Commerce et de Management (ESCEM), Tours, France, the Ecole Supérieure de Commerce (ESC), Toulouse, France, Bond University, Queensland, Australia, and has lectured at the University of Liverpool, UK, and the HEC Montréal, Ecole de Gestion. James has won the EXCEL and Dornoff teaching awards at LCB, and is a Lindner Teaching Fellow.

His research interests include the influences of music on consumers, auditory branding, marketing ethics and ethical decision-making, and signage-related topics. His work on the “earworm” phenomenon (songs stuck in your head) has received wide attention from the popular media and resulted in the introduction of the term into the Webster-Merriam dictionary. In addition to top academic journals, James’s research has been reported in the New York Times, the Los Angeles Times, NPR, CNN, CBS Sunday Morning, MSNBC Today Show, Forbes, BusinessWeek, and numerous other media outlets in the United States and internationally.

As a professional musician and active composer of classical chamber music, Maestro Kellaris has won prestigious international competitions, served residencies with large orchestras, and is widely performed on three continents. His work was recently performed by the orchestra of the Accademia Internazionale Italiana, and recorded by the New American Mandolin Ensemble, Boston, with premieres in New York City, Rioja, Spain, Tuscany, Italy, Sydney, Australia, and elsewhere. His compositions for plucked strings are published by Joachim Trekel Musikverlag in Hamburg, Germany, and distributed world-wide.

Additional information, including a list of research publications on music and catalog of musical compositions and performance, can be found at

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