John A. Murphy Professor of Marketing, Villanova University
Charles "Ray" Taylor is the John A. Murphy Professor of Marketing at the Villanova University of Business and Senior Research Fellow at the Center for Marketing and Consumer Insights. He received his Ph.D. from Michigan State University. His research interests include branding, advertising and signage, including a focus on international, societal, and legal issues. Dr. Taylor is a Past-President of the American Academy of Advertising. He is also the current Editor-in-Chief of International Journal of Advertising. Dr. Taylor is a recipient of the Ivan L. Preston Award for Outstanding Lifetime Contribution to Advertising Research. He also received the Flemming Hansen Award for Outstanding Contribution to Advertising from the European Academy of Advertising. Dr. Taylor has published more than 100 books, journals, and conference papers in leading academic outlets. Dr. Taylor’s research has received best paper awards from Journal of Advertising (twice), Journal of Consumer Affairs, Journal of International Marketing, and Journal of Macromarketing.
Dr. Taylor has provided consulting services to several businesses and organizations on a variety of matters related to marketing, advertising, and consumer behavior, including Philip Morris, USA, Viacom, McCann Erickson, Clear Channel Communications, General Motors, Star Storage, Lamar Outdoor, Magic Media, Inc., Walker Furniture, Eller Media, the Outdoor Advertising Association of America, the International Sign Association, Dechert LLP, Jones Day, Rossbacher and Associates, Arnold and Porter, LLP, Mattioni and Associates, the Center for Information on Beverage Alcohol (United Kingdom), and several others. Dr. Taylor has been a featured speaker at meetings of several organizations, including the European Advertising Academy, the American Academy of Advertising, the Korea Advertising Society, Marketing Science Institute, the U.S. Transportation Research Board, the Outdoor Advertising Association of America, and the International Sign Association. Dr. Taylor has served as a Fulbright Senior Specialist and has taught courses in Germany, Korea, Austria, China, and the Czech Republic, and has given lectures at many locations throughout the world.
Dr. Taylor has been quoted in the media on numerous occasions, in outlets including the Associated Press, MSNBC television, Fox television, NBC television, Cheddar TV, CBS.com, ABC.com, Reuters, Forbes, Business Week, the Wall Street Journal, the New York Times, USA Today, Arirang Television, the Washington Post, the Philadelphia Inquirer, the Los Angeles Times, Forbes.com, Advertising Age, Brandweek, Adweek, the San Francisco Examiner, Yahoo.com, Accesshollywood.com, Sportsillustrated.cnn.com, the Boston Globe, the Dallas Morning News, the New York Post, China Daily.com, and many others.