The Academic Advisory Council for Signage Research and Education (AACSRE), through its Emerging Fellows program, provides research support for projects related to the societal benefits of on-premise signs. The research support stimulates and extends research projects by scholars from public and private universities in the United States who have demonstrated promise and/or success in conducting research related to signage. The scope of proposals may vary widely across disciplines and methodologies. Topics may include, but are not limited to:
Scholarship of legal issues related to signs and wayfinding
Creative activity related to the design of new signs or the reuse of existing signs
Engineering studies related to signs and traffic safety and mobility
Economic analysis related to the value of signs
Marketing or other business research on the value of a brand or logo as depicted on a sign
Fellowships will be awarded to support the development and dissemination of signage research.
Applications and/or questions should be directed to Marihelen Millar.